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Cover Image for Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce View Article
Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce
Osama Sohaib, Iwona Miliszewska, Kyeong Kang
Apr 01, 2019
This article describes how despite the extensive academic interest in e-commerce, an investigation of consumer cognitive innovativeness towards new product purchase intention has been neglected. Based on the...
Global Information Technology Computer Science and Information Technology IT Research and Theory
Published by: IGI Global